Africa is the second largest continent in the world after Eurasia. From tourism perspective Africa attracts travelers from around the world mostly by its nature and wild life.
International tourism is considered as the main economic development tool for African countries.
According to African Tourism Report prepared by World Bank, tour operators in Africa are predicting that most popular destinations for tourists in the future will be:
- Cape Verde
- South Africa
Community-based Tourism in Cape Verde
Cape Verde is a small archipelago in northwest part of African continent, consisting of ten small islands. In Carpe Verde tourism is developed by two approaches. The first approach is traditional mass tourism model, practiced mainly in two islands (Sal and Boavista) through building of luxury resorts and though foreign investment. The second one is a community-based tourism approach, practiced only in the island of Fogo.
Community-based tourism is a new approach to destination development and management, which involves sustainable tourism development provided by the local community. Accommodation, transportation, food, tours are provided by local community preserving their cultural heritage, thus, tourism has direct impact on residents of Fogo island.
New community-based tourism became popular due to the change in demand of consumers and tourists’ strive to engage in development of locals.
According to the results of the survey, conducted by researchers, tourists in Fogo were reluctant to use services by local community, because firstly, they didn’t know they exist and secondly, they thought they were more expensive than other companies.
In the case of community-based tourism in Fogo, we can conclude that, community tourism marketers need more effective marketing policies to reach their targeted customers.
T. López-Guzmán, O. Borges, A. M. Castillo-Canalejo, Community-Based Tourism In Cape Verde – A Case Study
Tourism and Hospitality Management, Vol. 17, No. 1, pp. 35-44, 2011