Sustainable tourism sometimes is perceived as something rather impossible in people’s mind, which led to establishment of certain myths about it.
MYTHS about sustainable tourism:
- Sustainable tourism is impossible to achieve
- Sustainable tourism is too expensive
- Sustainable tourism is the same as ecotourism or responsible tourism
REAL FACTS about sustainable tourism:
by Unietd Nations World Tourism Organization’s (UNWTO) integral role is to promote and maintain sustainable tourism development in the world.
Definition of sustainable development is based on 3 pillars, which are Economy, Environment and Society. In other words, for sustainable tourism development in country, specific destination or organization one should consider these 3 ascepts at the same time and act on based on long-term projections.
Official Definition of Sustainable tourism (UNWTO)
“Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities”
The main challenges for making tourism sustainable are
- Defining equilibrium between economic and societal benefits in the long-term, at the same time keeping up with demand
- Rapid changes in tourism phenomena – consequenses of speed
- Bareers in human resources management, education and training
Sustainable Tourism Projects
Towel and linen reuse programms in hotels
Investment in energey savvy technology in construction of travel amenities
Increasing awareness of inhabitants’ and visitors’ impacts ( e.g. Southwest Tourism, UK)
Projects related with conservation of flora and fauna of a destination (e.g. Ramini, EU)
Preservation of historical and cultural sites
Air pollution eating brindges (e.g. Barcelona, Spain)
Using alternative sources of energy
Apiaries construction on top of the roofs of big cities (e.g. New York, USA)
Intoducing homeless guide social projects (e.g. Sockmob, UK)
Each year World Travel and Tourism for Tomorrow Awards are granted to outstanding sustainable tourism projects around the world.